Moonbug Matcha
Dark Roast Hōjicha
Dark Roast Hōjicha
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Our 𝗛𝗼𝗷𝗶𝗰𝗵𝗮 flown in from 𝗨𝗝𝗜 𝘁𝗼 𝗠𝗡𝗟. Low in caffeine, rich yet balanced in flavor. Your new companion from sunrise to sunset. 🌅🌆
🍂 Crafted from a blend of select cultivars traditionally used for Sencha and Gyokuro, slow-roasted in small batches to enhance sweetness and reduce bitter notes.
Ceremonial? Dark Roast? Hojicha? Let’s break it down:
- 𝗖𝗲𝗿𝗲𝗺𝗼𝗻𝗶𝗮𝗹 – There are no regulatory standards yet that define ‘ceremonial’ and it isn’t a common classification for Hojicha. But this is simply our promise of top-tier leaves and meticulous processing to create a delicate, umami-rich flavor. 🤎
- Although best as a latte, you can enjoy it hot, cold, with other flavorings, or as an usucha. We’d love to see how you make it your own!
- 𝗛𝗼𝗷𝗶𝗰𝗵𝗮 – Is it roasted matcha? Not exactly! It’s dried and roasted green tea leaves ground into a powder. Delicious, versatile, and packed with health benefits. Because it’s roasted, it loses a lot of its natural caffeine, making it perfect for those with caffeine sensitivities.
- 𝗗𝗮𝗿𝗸 𝗥𝗼𝗮𝘀𝘁 – A longer roasting time that results in a richer, deeper tea. It’s brought out a yummy aroma of coffee and hazelnut*. 🌰 Our powder also has warm, malty, toasty tasting notes of caramel, cocoa, and puffed rice.
🥛 Each package contains 50 grams of powder.
🦉 Learn more about our brand and products in our info hub.
4.8 / 5.0
(5) 5 total reviews




the best and richest houjicha I have tried. Happy this is available locally
This hōjicha powder tastes exactly as described. The aroma is rich with roasted and nutty notes. The finely ground powder makes it incredibly easy to froth, creating a creamy, velvety texture that’s perfect for lattes. The quality is great for the price—a perfect choice for hōjicha lovers! Love this!! 🤎
This is the best hojicha I’ve tried! So rich and creamy—I immediately made a second cup after finishing my first one. Can’t wait for the next restock! Thank you, Moonbug, for this delicious hojicha! ⭐️
Loved this so much! It’s rich with a perfectly balanced hint of chocolate and Will definitely order again!
This is great for days when you don't want any coffee or matcha. I like that it's nutty and feels like a nice warm hug. You can enjoy it in the afternoon or right before going to bed at night. It's still tasting quite a bit too toasty for my liking, but I'll try to play around with the ratios to see which I like best!